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How can paradoxical logic give you a competitive edge?
“This statement is false” is a perfect example of a paradoxical statement. It is counter-intuitive to consider the above statement as true and false at the same time, but that is exactly what it is....
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Ideation Tai Chi
Creative people seem to be able to generate and evaluate ideas on the fly. They often describe a surge of thoughts that are developed and filtered almost as soon as they are generated. This brief...
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The right word can change the world
The session’s going well. Comfortably seated on leather seats, your team has efficiently dissected the product, juggled concepts, whisked the financials up and down in a cocktail shaker and set fire...
View ArticleWhat’s Brewing with Beer Ads
It seems that many beer and cider companies communicate their product using almost the same basic advertising ‘pattern’: extreme effort. Budweiser, Heineken, Bud Light, Stella Artois and others are...
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Insights from implementing sustainable innovation
Our experience has shown us that making an innovation program sustainable and fruitful in the longer term requires an organization to focus on 3 Pillars: Results, Skills and Structures. Many of our...
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My life’s a mess, what’s the problem?
Lately, I find myself bringing the SIT methodology or should I say philosophy, more and more into my everyday life. Whether I am talking to my son, who hasn’t lost his creativity (yet); trying to solve...
View ArticleAn Observation on Innovation
It is true that innovation is a means to an end – not an end in itself. It is also true, however, that innovative ideas inspire us well beyond their functional benefit. In that respect, innovation-ness...
View ArticleFrom Prosecutor to Facilitator – How I Used “Closed World” to Catch the Bad Guy
Prior to joining SIT, I worked as a prosecutor at the District Attorney’s office. During that time, I tried and prosecuted a wide variety of felony cases and represented the Israeli Attorney General in...
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